60Ideas & planning

Conversion

When a user completes a desired action such as signing up, buying or subscribing — a key product metric.

For example

We improved the registration conversion rate by redesigning the page.

Resources

Copy prompt

Suggest three changes that would most likely improve signup conversion.

Related terms

What you want to build, and which problem it solves.

For example

An app that helps people discover the story behind English words.

Minimum viable product

Build the smallest version that actually works, to test the idea.

For example

Version one only does: a few words plus their etymology.

Product requirements document

Write down what the product does, who it is for and why, as a whole.

For example

This is the complete product spec sheet.